"Studies show that Gen Z consumes twice as much video content on their phone as Millennials, which is why many platforms and companies are optimizing for video in their marketing efforts in every way they can. TikTok is also reaching a type of search engine status among Gen Z lately, which means that they use the app to look up things as they would on Google (ie. fashion/ beauty tips, product recommendations, explanations of current events)."
“Benefits are immense - it radically decreased amount of time, resource and money dedicated to localization and proved to be an instrumental tool for our creative asset production process.”