"Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off. Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business."