“The brand review, now in its second year, enables us to monitor our brand, demonstrate the progress we are making with each of our audiences and adjust our strategy as needed. Creative Bridge designed the initial survey to our brief and worked with us to undertake the surveys through a combination of in-house and commissioned phone surveys. Ali Richards’ analysis and presentation of results and recommendations back to our leadership team added a great deal of value to the process and helped us interpret and use the responses to move our brand forward.”