“When we acquired the Australian & New Zealand Franchise to the popular Gram Pancakes brand from Japan, we knew that we had to launch everything right as it was the first of its kind in Australia and would be the start of the brand here. We wanted the best hospitality marketing company to help us as we knew we had a premium product to launch and that’s when we found CPM. Their long successful history with cafes & restaurants in Sydney was what made us choose them. When we did the pre marketing launch and finally launched what happened next was amazing and far above what we were expecting! From the opening night the response was huge. We had lines of several hours wait out the door just to try us out. We had the problem of how we were going to serve so many people! CPM had gotten us featured in so much of the food press such as Concrete Playground, SMH Good Food, Broadsheet, Timeout, The Urban list, WSFM , News.com.au, 10 Daily, Pedestrian TV and many more. Also we started to grow a huge social media following very quickly and grew a few thousand followers with high engagement in our first few weeks. Since our opening, we have had queues of 150 people waiting on the weekend and 20-30 on the weekdays all day long wanting to come and try us. CPM not only helped us with the marketing but also helped us with the management of all the huge crowds and how to help diplomatically manage the overwhelming demand. Now we can just focus on the production and servicing all the demand that we have for us. We are very happy with how this has launched and the marketing success that has been achieved for us. It really sets us up in a good position for the rest of our expansion plans. We highly recommend CPM to market any cafe or food business! They really exceeded our expectations, were experts in what they do. They were friendly, professional and we knew we were in good hands all the way. Now we are doing better than before COVID and we are ready to roll out our franchise model well ahead of original expectations despite how tough the current environment is for food businesses! ”
"We heard about CPM through word of mouth referrals from other businesses like ours. Hearing success stories from past clients inspired us to recruit their help in marketing our cafe. We own a cafe in Sutherland Shire and face tough competition in the local area, so knew that marketing was required to assist in boosting awareness. When we hired CPM, we were realistic about our expectations of the effect the marketing efforts would have on our business. To our surprise, within a month of working with CPM, we were already feeling the positive effects of their marketing efforts. The professional photo-shoot captured our offering beautifully and allowed us to showcase this online. We were also able to pick up a feature in a notable local publication, had a string of social influencers visit us, and our social media following grew considerably in a matter of weeks – which led customers to our door. As the campaign has continued, we have been progressively getting busier despite a competitive retail environment. We managed to increase our revenues by 27.5% within 2 short months, which has offset the initial cost of the campaign, and then some. We now have a steady stream of customers as well as a strong local base of regulars. Now all that’s left is keeping up with the ongoing demand. CPM has been with us every step of the way, helping us to execute ideas and strategies that have actually worked. Their professionalism and can do attitude is exactly what we needed to bring our cafe to the next level. Without a doubt believe that if you have pride in your business and really believe in its success, team up with CPM and try your best to retain the new customers that are brought in via the excellent social media management of Claire and her amazing team."

BluFish Consulting is a full-service branding and communications agency located in Marshall, Michigan but serving clients across the country. Founded in 2000 by Bill Traver, who has over 40 years in the branding and advertising industry including ownership of Traver & Associates and Traver Rohrback through the 80's and 90's. Businesses of all sizes rely on the expertise of their full-service brand and advertising agency but without the expense of a traditional marketing agency relationship. BluFish brings together experienced, talented people and your brand through their agency model of in-house and committed network of professionals keeping costs lower.
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Hotspex and their team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. They are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.









