CPM Online Marketing Testimonials

“As owners of two cafes in the inner West and Inner East, we were looking to get help with marketing our cafes, especially the newer one that was facing a lot of headwinds with lightrail construction, busy roads and a lot of competition. We knew we had a good product but the market in the second location was very challenging and different to our first location. CPM came in and helped us establish good marketing essentials to reach out to our local audience. This is what we had been wanting for a long time. We felt we had our won in house marketing department we could work with, developing ideas and showcasing what we do best to our likely audience. Their food photography brought out the best in our food and it really popped online and showed how good it could be. When the strategy was rolled out it was a very strategic and systematic system and we could see how it was working and establishing what was needed. We could also see that it was very time consuming and labour intensive and we were glad that someone else was handling all this while we could just concentrate on working on our product. They also helped us with the physical side of things in the new store such as café styling, food displays etc and with products that would sell better and be more suited for the local customers. The CPM team were always very attentive and were available whenever we needed and if there were any specials or special events that needed to be run. We would always be working on ideas and testing what worked or what didn’t. We felt very reassured and confident we had the right specialist marketing consultants working with us and ones that really cared about our business and doing their best for us at all times. We would highly recommend CPM to any café or restaurant owner that wants a team in their corner to help them bring out the best of their offering to their customers.”

“In 3 months with CPM Online Marketing, we have been able to establish ourselves as a name in the niche café market that we specialise in. I own specialist gluten and lactose-free café called Café Free. And while business wasn’t terrible, it wasn’t fantastic either. After investing the help of the CPM, it has given my business a much-needed boost and increased exposure and the unique offering that we have to differentiate us from the crowded café market. The team has been able to score great features in publications like The Urban List and Concrete Playground, which has in turn brought in new customers and put us on the map. Our engagement has increased immensely. We recently ran a gluten-free Yum Cha event which sold out and spilled over into a second day after marketing it well. After 3 months of working together, our weekend trade revenue is up by 40%, which is a great achievement for such a short amount of time. After deciding to continue after our three-month strategy, I am confident that our continued partnership will lead to more great achievements. We are excited for what the future holds.”