“I appointed Cool Blue to help Sleepeezee on three pillars of our strategic growth journey: review and recommendations on our logo and strap line, proposals for a media campaign and, crucially, enhancement of our non-transactional and direct to consumer transactional websites. They are designing and building us a sector-leading transactional site. Led by Mark and Victoria, they are a passionately committed team that delivers what they promise. Initially, they benchmarked against the leading sector players and married this with feedback from consumer-focused purchase safaris. In addition to building the architecture of the site, the Cool Blue team recommended, designed and executed new photography of our range and improved the importance and rating of our Trustpilot score having react- ed to what the end consumer had identified as pain points in the purchase journey. In parallel, they managed two pay-per-click campaigns for us to drive traffic and have also spent the time to upskill my marketing team who can now manage a pay per click campaign autonomously. Before Cool Blue’s involvement there were approximately 100 visitors per day to our current site with a session conversion ratio of 0.9%. Within eight weeks we are at 250 visitors per day with a 2.6% conversion ratio – and that’s just on our interim site! In summary, I have been hugely impressed by Cool Blue’s expertise across technical development, creative solution finding and project management. They have consistently delivered excellent outcomes and I look forward to working with them going forwards.”