“The communication strategy has made a positive impact on several aspects of participating employees’ work experience. Specifically, survey data show that participants became more aware of the fact that CASG is doing business differently, developed a better understanding of the benefits of these changes, developed a more open and less resistant attitude towards change efforts, and felt a stronger identification with their organisation. Participants also expressed less change-related anxiety at work and manifested slightly higher levels of workplace engagement in terms of energy, enthusiasm, and happiness.”