Contentgroup is Australia’s original content communications agency. Ever-evolving, all the unique selling point is all the world-leading, evidence-based content communication framework which enables complex communication problems to be solved. Citizens now control what information they receive, when they receive it, and through which channels. While this presents challenges, it also produces opportunities for agencies and departments to build bridges between their business and the public.
“Contentgroup played an important role in building trust between three national agencies and supporting them to work more effectively together to deliver this initiative. In doing so they developed protocols around handling of media requests, developed presentations and speeches for use by the Managing Director, and helped to build an overall narrative for the discovery phase that all agencies could use. They also engaged constructively in internal governance working groups. Contentgroup adapted to a changing environment and scope of work, with less overt public-facing communication activity, but provided strong support in managing and responding to media enquiries, monitoring media and social media, developing website content and branding, and the overarching communication and engagement strategy for the project. Contentgroup provided excellent support in capturing video content to promote to teachers and principals the value of the project. They demonstrated strong written communication skills with a strong focus on developing content to meet overall strategic objectives.”
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