"At PURINA, we know that every animal has different needs and that every pet owner, in addition to having a special relationship with his/her pet, is especially sensitive to the animal’s care and wellbeing. This is exactly why we have consistently worked to provide our customers with increasingly customised communications through all our touchpoints, moving forward to profile our database even further. We have worked with Contactlab to define the creative content and key messages of our email campaigns, and their team of professionals provides us with ongoing support to define optimum digital contact strategies. We pay particular attention to message customisation, which changes according to our users’ companion animals. As a result of such careful profiling, our database is extremely active and customers interact with the brands they trust, seeing PURINA as a point of reference for the care of their four-legged friends."