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Confido is the first automated financial operations software built for CPG. They help brands streamline and scale their financial and operational functions in brick-and-mortar retail. They power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems.
“We were manually tracking everything, Without a centralized process, there was financial leakage, missed deductions, and a lot of time spent chasing down data.”
“Many, many hours were spent weekly on trade spend reporting, record keeping, and forecasting.”
“A previous implementation had taken up to 10 months to complete, with 6–10 months being their normal implementation time frame. It’s outdated in my opinion, Given that we’re super lean, …
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