“Several years ago, we considered Communicate By Design (CBDx) during an image/brand makeover here at the Money Management Institute (MMI), the national organization representing the major Wall Street firms. Senior staff at CBDx displayed a quick grasp of our concerns and goals, which were complicated by the collapse of the financial markets, the Madoff affair and numerous industry bailouts–all contributing to a negative environment/connotation for our imagery and messages. In this difficult situation, CBDx regularly developed attractive options for our review on: website improvements, convention marketing materials, meeting collateral, reports to members, press/media imagery. At the same time, MMI significantly reduced its expenditures on a host of items and throughout the belt-tightening period, CBDx worked on budget and on schedule. The real proof of CBDx worth, however, is that throughout all of these very difficult times (2007–2010), MMI raised its membership dues and did so with nearly 100% membership retention. In many cases, our members saw their dues increase three to fourfold ($7500 to $32,500)—not a pleasant task. MMI is a case study in “how to do it right” and CBDx was and is a key component to our success. You’ll do very well with CBDx.”