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Common Thread Collective is an eCommerce growth agency that exists to help entrepreneurs achieve their dreams. That’s been their mission statement since day one. They guide brands to scale beyond $2M-$30M in annual revenue — across visitors, conversion rate, and lifetime value — by leveraging their formula: (Visitors x Conversion Rate x LTV) - Variable Costs = $ Profit. With an emphasis on strategy, their approach is thoughtful, tactical, and curated to meet each brand at the stage in their journey, especially direct-to-consumer businesses.
“It didn’t matter if the ad was pretty,” said Luo. “It mattered that it showed real people using the product.”
“We went from year low in sales when quarantine hit, to having our best weeks since Cyber Monday. Through the first half of 2020, our account-wide Facebook ROAS was 2.8 …
"TO COMBAT HIGH CPMS, IT ALL CAME DOWN TO THE CREATIVE."
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