"I had the pleasure of collaborating with Isabel Aneyba (Comarka) on several projects at The Kroger Co. We conducted several projects together such as a Competitive Intelligence, Store Remodel, and Product Testing, to name a few. Isabel is very passionate about her work. As a result of the research, my internal clients were able to improve the customer's shopping experience. Her recommendation of product availability and prepared foods helped to increase the customers’ trial and loyalty. Isabel's reports are very well written, illustrative (with actual store layouts), thorough, detailed, and very reflective of the research, which helped us to maximize the improvements."