Cohley provides content generation tools and performance analytics in one platform. Its software platform functions like a marketplace where clients post Campaigns that are presented to content creators and/or photographers who fit with their content goals. From there, creators apply to brands’ campaigns with a full understanding of timeline,required deliverables, content guidelines and compensation. The brand then uses Cohley’s guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their Content Libraries where they can easily activate those assets across digital channels.