Cogent DataHub was conceived by a group of engineering and software professionals who recognized a need for robust, flexible tools to solve the wide variety of process control issues not addressed by standard products. They found that most tools on the market make it easy to solve 80% of the problem, but almost impossible to do the final 20%. Using innovative principles such as dynamic message passing and a loosely coupled architecture, They have developed a series of middleware products to support real-time collection and distribution of data for industrial and financial applications.