“The way in which our platform had been architected by the initial agency required that, whenever we brought in a new client, a new plug-in had to be written. The Coding Sans team wrote a generic plug-in that worked across 80% of new clients’ websites and required much less bespoke coding. This reduced the time for onboarding new clients from one to two days of coding to 30 minutes on average. This was a significant improvement, and, to be honest, Coding Sans didn’t have to do this. They could have simply offered to build a new plugin for every client and charged us each time. This is the main relevant metric. We used Slack for communication, with a dedicated channel for the project. They were very responsive, letting us know when someone would be unavailable. It was clear whom we were dealing with. Coding Sans is a pragmatic and outcome-focused group, rather than ideologically wedded to academically interesting ways of doing things. For an early-stage startup, in particular, this was a good way of getting what we wanted. They have a can-do attitude, putting in long hours and charging us by the day, not by the hour. What Coding Sans did was pragmatic and focused on getting us the outcome we wanted.”