Cobalt works at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies communicate more effectively with their internal and external audiences. They work with you to develop a sound communications strategy — a blueprint for change — and then create the materials to make that change happen. They work to make the tangled smooth, the complex clear and the opaque transparent. They take highly complicated information and translate it in a way to resonate with audiences and prompt action, whether into an interactive infographic to educate on a process, a speech that will help leaders connect with their communities, a training program that enables a team to be more productive or a simple ad in a magazine that helps consumers make a decision. They put a lot of thought into what they do.
“The marketing team had such a strong feeling about the campaign creative that we pushed leadership to accept it even though it was out of our comfort zone. Because the creative aligned with the value proposition and was true to the product positioning, they decided to proceed — and we were rewarded with a significant number of qualified leads.”
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