"With the help of the GuestManager our sponsors and partners can send the tickets themselves easily and digitally to their relations. A sponsor has more control over the issuance of the tickets, because they ask via e-mail first if someone is available before sending the digital ticket. If an attendee is unable to come, the ticket can be sent digitally to someone else. This will hopefully lead to fewer empty seats. A sold out stadium is sometimes quite empty, because business relations do not always come. Supporters really wonder how that's possible."