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Bright Sol Tech had its origins in a consulting operation founded by Amit Ghosh when he was a faculty in the IDS Department at UTEP. The organization worked with the arts communities and other nonprofits to serve their technological needs. The services included system work, web development, and Microsoft product – based (EXCEL, ACCESS) projects. Many UTEP students also worked and interned for these community projects.
Marmalade Melbourne is every minute of every day thousands of voices are clamouring for attention. Spam. Texts. Web banner ads. Twitter. Instagram. YouTube. Facebook. Google. And, yes, even free to air TV. All pounding away. Message after message after message. It’s very easy to get drowned out in the white noise of that increasingly complex media landscape. The first step is to stand out. That’s not so easy of course when everyone else is also trying to stand out. Volume alone isn’t enough (they don’t know about you, but they find it hard to listen to someone who’s yelling at us). Which is why they’re committed, not merely to the big idea, but to the big idea that connects.
The Weinbach Group utilizes a unique approach to meeting their client's objectives; they call it "integrated marketing." The firm began as a public relations firm, but over time, they realized that publicity – in isolation from other forms of marketing communications – limited the client in achieving its overall goals. Therefore, they began to incorporate other forms of marketing (advertising, direct mail, collateral materials, etc.) depending upon the client’s needs. They found that utilizing a tailored mix of marketing elements benefited their clients by allowing them to more rapidly meet their goals. In addition, their integrated approach intensifies the effectiveness of each separate element.
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