The Charles NYC is a full service creative agency focused on strategic campaigns, brand story telling and digital experiences for lifestyle, luxury, finance, media and technology brands. The Charles team is made of up of Strategists, Visual Designers, UX Designers and Developers enabling them to combine commerce with creativity and big-picture thinking with detailed execution.
"One of the key philosophies of Kjaer Weis is natural beauty. Bucking the trend of splashy campaign assets, we used behind the scenes footage to create a beautifully simple campaign video that highlighted the natural qualities of the Invisible Touch Liquid Foundation and Nude, Naturally Lipstick."




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