“In the earliest days, we were shipping the shoes ourselves from our garage. That got very time- and space-consuming. We started working with a 3PL and moved on to bigger 3PLs as we grew. And at some point, we realized we needed more control over our own logistics — we didn’t want to be dependent on just one 3PL and their technology. We were looking for someone who could help us scale to more than one warehouse with one or more 3PLs, and who could help us route the orders to the right place with an easy technology and with flexibility to adjust over time.”