Cello is the world’s first user-led growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Their platform allows any SaaS product to be shared and discovered in only a few clicks. They are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love. Category leaders including Demodesk, Pliant, Sastrify, and Unlock rely on Cello to put growth in the hands of their users. Cello is on a mission to supercharge product growth by making word-of-mouth rewarding.