"Understanding how the individual components of a campaign perform with a specific target audience is not possible with most web analytics software suites, which predominantly focus on the last visit or a single session. Celebrus provides an ability to combine customer journey history across all of their website visits; this provides a detailed context and uncovers far more data about the customer and the route they chose to conversion."
"Moving away from a tag-based structure simplifies experience delivery and reduces lost data due to broken code and regressions unintentionally introduced by other changes. The bank spent thousands of hours every year on this which translates to millions of dollars in cost."










