CB4 is a patented AI tool that helps retailers uncover and fix the costliest execution problems in stores. Sometimes products are underselling because of how or where they're placed. Sometimes there’s a labeling issue or inventory discrepancy. Sometimes they’re plain out of stock. They don’t slow you down with irrelevant, stale insights. They only highlight SKUs that will add significant revenue now. Stores make quick, easy fixes like taking a product out of backstock or ordering more units to gain new sales and satisfy shoppers. They also share what they found and how they fixed it. Spotlight’s algorithms use this to learn more about how each store operates and send more actionable, higher value recommendations over time.