13 Catchword Testimonials

“Unlike some other consultancies we’ve worked with in the past, Catchword seems to be highly respected and liked by all our internal collaborators across our various divisions. Everyone is very happy with the work. They seem to be able to scale with great ease from tactical to strategic projects.”

“The results were great. They took us through a discovery process and offered a range of really great names with the underlying rationale for the alternatives. They were very easy to work with and really understood our vision and value proposition.”

“We were struck by Catchword’s skillful project management and creative expertise. The talented creative team masterfully translated the brand positioning into a range of linguistically vetted names that would appeal to the brand’s international audiences.”

“We are always amazed at the brand names they come up with and the strategic thinking behind them. Every experience with their Oakland or New York office has been a pleasure.”

“The Catchword team is as knowledgeable as they come. They have the ability to stay focused and keep the client focused as well.”

“Catchword delivered. Their team did an outstanding job of quickly learning our business, understanding our unique needs and challenges, and developing a list of names that hit the mark. Most importantly, Catchword did an outstanding job of leading our team through the naming process, and helping us to navigate through different opinions to arrive at a successful consensus.”

“I would highly recommend Catchword to any company needing brand name development services of either a strategic or creative nature. Their process is the ideal combination of smart naming strategy and tremendous creativity. And, their unique approach to name ideation (which they call “Quantitative Creativity”) leads to literally thousands of name options, from which they present you with only the most outstanding names from their generation.”

“The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them. While they are extremely creative, they are grounded in reality and have a solid understanding of trademark law. They truly love what they do. They are very talented, and I personally have learned a great deal from them during the last several years.”

“Catchword was outstanding – smart, professional, engaging, and with tremendous expertise. Their service to us throughout the process was truly phenomenal.”

“The quality of their work is phenomenal. In particular, I was impressed with how comprehensive it was. They really took the time to get to know the business, and that laid the foundation for a strong successful engagement.”

“Catchword also has the ability to ask the correct questions to pull out the information necessary to assist with architecture planning. They did not shy away from examining thorny issues and asking the tough questions – as an objective third party, they were able to provide a voice and perspective that just isn’t possible from within the organization.”

“Catchword blew us away. We are so glad that we engaged them to work with us on one of the more extensive rebranding projects we’ve had to date. The team is unbelievably creative and smart. All of the naming options were strategically thought out and had multiple value points.”

“From start to finish, Catchword exceeded our expectations. Not only were their name recommendations creative, clever, and compelling, the Catchword team was strategic and smart, both in the business of naming and branding. They’re not just copywriters, they’re seasoned business and branding professionals, and they understand that a company name is not merely a word but a critical business asset.”