"Building a marketing department from scratch and gaining director approval for PR and content tactics can be a challenge, especially as every penny of our marketing budget must show a quick return on investment. Carswell Gould helped us identify core elements of our content strategy through an exploration workshop, and we discovered our editorial pillars, customer personas and agreed on key metrics for success. Since commencing our content strategy, we quickly created new partnerships with bloggers and social influencers in our industry, and every month we identify new online opportunities, while securing local press coverage that supports our goals of increasing brand awareness and connecting with new customers. The partnership between our organisations has helped Rinkit.com achieve outstanding results in a very short period. For small to medium sizes businesses who are nervous about weaving PR and influencer outreach programmes into their marketing strategy, I would highly recommend working with Carswell Gould who is a key partner in our growth programme."