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Cardlytics is an advertising platform in banks' digital channels. They partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, they have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
“Cardlytics continues to deliver incremental transactions to warrant higher percentages of our marketing spend each year.”
"Through working with Cardlytics, Sky has been able to target relevant prospective customers using Purchase Intelligence. The programme continues to drive significant volume of incremental new customers."
"The Cardlytics user is outperforming our baseline user in almost every single metric we track. They’re watching more content and renewing their monthly subscriptions much longer.”
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