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Cardlytics is an advertising platform in banks' digital channels. They partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, they have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
“At this return, we’re exploring every opportunity to maximize our reach and spend.”
"Through working with Cardlytics, Sky has been able to target relevant prospective customers using Purchase Intelligence. The programme continues to drive significant volume of incremental new customers."
"With Cardlytics, we’re reaching new consumers and are not limited in where we drive them to shop-whether it’s online or in-store, the consumer can shop however they choose.”
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