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Cardlytics is an advertising platform in banks' digital channels. They partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, they have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
"Five Guys markets in a very specific way, and we want to be useful. With Cardlytics, we’re reaching real people at a time when it is helpful to them.”
“Cardlytics is a proven program to our Finance and Revenue Management teams, so funding it is a no-brainer. It’s like an arcade game where putting in $1 gives you $5 …
“At this return, we’re exploring every opportunity to maximize our reach and spend.”
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