"As well as furthering our brand quest to bring people together whatever the barriers, the project has garnered wide support from the public - and helped increase sales on Bisto Best by 20% in its key season. Hosting an older person at your home – whether it’s once, a few times or on many occasions during the year, may only be a small thing. But it has the potential to make a huge difference. The partnership between Bisto Spare Chair Sunday and Paddy’s (McGuinness’) Sunday Dinner really helped bring the message to life and engage many more volunteers."