Carat is the most progressive media agency network in the world and the world’s first media agency. They are part of Dentsu Aegis Network. Together they are 40,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications solutions for their clients.
"The use of Twitter saw media and news publications use the @CadburyAU handle as a new source for content, interacting with Cadbury in engaging one-on-one conversations. Our Twitter interactions resulted in newspapers picking up the story: with Cadbury’s Tweets embedded on news media websites around the world, driving exponential traffic and positive brand exposure."
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