Canvs is the industry standard in measuring emotion. The company uses patented semantic analysis technology to understand how people feel, why they feel that way, and the business impact created for brands, agencies, and media companies. Organizations including Comcast, Fox, Turner and Netflix use Canvs daily to create research efficiencies, unlock authentic marketing opportunities and increase revenue by enabling emotions to be used as a currency in media transactions. Canvs was recently named to the ARF A List, recognizing the most innovative companies in measurement. The company is also an official Facebook Media Solutions partner and has a strategic relationship with Nielsen as the sole provider of qualitative insights.
“We have always had a high level strategy and understanding of what consumers are thinking and their motivations and needs, but we’ve had a hard time connecting those needs to media execution. Canvs has been that missing link.”
“Canvs provides an early, trusted read on how audiences are feeling about just-announced TV series ahead of receiving survey or focus group research.”
“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing. Emotion measurement data gives us a more granular understanding into the specific moments that people love.”
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