Canvs is the industry standard in measuring emotion. The company uses patented semantic analysis technology to understand how people feel, why they feel that way, and the business impact created for brands, agencies, and media companies. Organizations including Comcast, Fox, Turner and Netflix use Canvs daily to create research efficiencies, unlock authentic marketing opportunities and increase revenue by enabling emotions to be used as a currency in media transactions. Canvs was recently named to the ARF A List, recognizing the most innovative companies in measurement. The company is also an official Facebook Media Solutions partner and has a strategic relationship with Nielsen as the sole provider of qualitative insights.
"Canvs provides our 'why' behind the score better than other text analytic tools in the industry. The amount of manual work this tool saves our company is invaluable. We can better coach our associates, understand customer challenges by segment, and get to the bottom of issues quickly and at a high level without sacrificing the details found in reading open ends."
“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing. Emotion measurement data gives us a more granular understanding into the specific moments that people love.”
"Using Canvs for analysis of open-ended responses in our communications testing gives us a proven and consistent approach for testing and benchmarking emotional engagement at product, brand and category level and, in turn, continue to deliver breakthrough insights for our clients."
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