CampusESP addresses family, college and student needs by creating an online experience that focuses on the development of the family-college relationship. Parents and families can view student progress, campus news, campus events, and topics important to families. CampusESP is unique in utilizing student data, via a FERPA waiver process, to create a personalized experience for families that focuses their involvement and creates an experience for the college parent journey.
“Having CampusESP as a tool to engage families and partner with sponsors is a major win for our office. Our open rates for emails have increased an additional 10%. Additionally, open rates for certain key segments have skyrocketed. And we’ve increased our overall campaign reach by 8x.”






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