CampusESP addresses family, college and student needs by creating an online experience that focuses on the development of the family-college relationship. Parents and families can view student progress, campus news, campus events, and topics important to families. CampusESP is unique in utilizing student data, via a FERPA waiver process, to create a personalized experience for families that focuses their involvement and creates an experience for the college parent journey.
“The proof is in the data. With CampusESP’s Parent Giving Module, we saw increases in three of our major metrics: identification, participation, and dollars raised. This platform checks all the boxes and provides a user-friendly experience for our staff and parents. It’s a game-changer for how we engage prospective parent donors.”
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