Overview
Call Sumo is a smart and comprehensive call analytics solution that leverages artificial intelligence to provide enterprises with actionable insights on their operational, sales, and marketing call data. This platform empowers businesses that significantly utilize the phone channel to engage with customers to use modern marketing technologies similar to e-commerce companies. From automated sentiment analysis to ROI analysis, the software delivers critical recommendations and insights to business strategists and leaders.
With Call Sumo, you can measure the impact of your different online and offline marketing campaigns. Further, you can know the exact number of conversions and calls triggered by each channel. Utilize the application’s call auditing and call reports to determine what’s influencing customer experiences, phone calls, and conversions. In addition, you can learn which of your marketing initiatives are delivering the best ROI.
Benefits
Benefits of Call Sumo Call Tracking
Tracking Online Marketing
Install Code on Your Website
You simply insert a single line of code in the header of each page on your website to enable your site to swap numbers for you. There is no need for tags or custom URLs.
Matches the Advert
That code on your website will immediately recognize your advert and show your customers the phone numbers you delegated to that ad without requiring any extra effort from you.
Matches to a Site Visitor
When calls are received, the software matches a site visitor to the telephone call. Plus, the enhanced caller ID tells you instantly which advert that visitor is phoning from.
The Code can Remember
The code on your website can remember the original advert that directed the visitor to you and it will continue to display to the visitor the same Call Sumo number every time they come to your website.
Tracking Offline Marketing
Produce Number for Advert
You can create a unique phone number for every one of your offline ads that can be seen only by viewers of the particular ads. This will tell you which advert is directing customers and callers to you.
Custom Landing Pages
If a prospect visits your website after watching your TV advert and then calls, Call Sumo has you covered by enabling you to set your site to display the TV advert phone number to any prospect who browses a custom URL.
Monitor Offline Visitors
When visitors browse the custom landing page you placed on your offline advert, they’ll view only that phone number for 30 more days. This will tell you which marketing channel triggered the call.
View the Whole Picture
With Call Sumo, you can go beyond vanity metrics and understand the precise impact of your offline adverts to eliminate guesswork from your marketing initiatives.
Product Features
- Conversion tracking
- Mobile call tracking
- Tracking numbers
- Dynamic number insertion
- Call recordings
- Call forwarding
Pricing
Call Sumo pricing information is not publicly available. Contact the vendor directly to get accurate pricing details.
Customer Support
- Phone Support
- Support Tickets