“Two months ago, I was asked by my college fraternity’s Board of Directors to head the Board’s Dedication Committee gearing up to “Dedicate” the San Diego State Chapter’s new $2M fraternity house, this coming November. My first chore was to get a web page detailing the event up an running, fill it with links to nostalgic memorabilia, design a “brand” for our upcoming House Dedication Celebration, link that “brand” to the web page, then link the web page to 800 emails with RSVP and PayPal links built into the email that automatically directed fraternity alumni back to the website to RSVP for the event. No easy chore to be sure. My first call (and as it turned out, my only call) was to Dino Maiolo at Cabaretti. Though Dino and I have been friends for years, I wasn’t sure he and his company could pull this off. My fears were quickly allayed. In less than 30 days, Cabaretti accomplished all of the above, including the creation of the logo we are now using to brand our event. The price was right. The product, scary-good. We launched our 800 emails on Wednesday, September 6th, and by this morning, five days later, 200 “brothers” have already RSVP’d and paid, electronically, to attend the Ceremony. Thanks to Cabaretti our members now have a way to share in this once-in-a-lifetime, seminal event.”