“Our ecommerce marketing team wanted to identify the most effective media channels to increase sales in multiple categories. We partnered with C5i to identify the most effective marketing channels and feed the insights in our media buying process. C5i’s solution provided the guidance to reallocate our marketing budget and focus on the right channels to combat the steady decline in sales in key categories. It provided powerful insights in understanding the cross-pollination across TV, radio, and digital advertisements, and helped optimize trade and consumer promotions to improve sales.”