“I think that Social Commerce is the path forward for our industry. We have always evolved and changed with the market needs, and the next phase is focused on consumers and influencers. Having something to offer an influencer to motivate them to represent YOUR brand is vital for growth now …

“While we love our Brand Partners who are core to our business and growth, we’ve identified that this entire overlooked segment of people would be more valuable than simply a customer you’re throwing discounts at, but they aren’t interested in building a business. We’ve had ambassadors get a paycheck and …