BuzzSumo is a social media curation and analytics tool designed for the needs of content marketers. It scours the internet for content based on searches and generates a report for the enquirer, based on social shares and likes.
Content marketers can use BuzzSumo to analyze popular content in any niche. Its sophisticated social search engine finds the most shared posts for a domain, author, or topic. This gives you an idea of what type of content resonates well with your audience. You can use this knowledge to create effective and relevant content, and get insight on the content’s success on social networks.
In addition, you can track competitors’ content success and spot important influencers in your field. Then, you can connect, follow, and analyze these top influencers to expand your audience.
Incorporate BuzzSumo in your social marketing strategy to learn about all trending posts. The platform gives you access to popular content that is hot among the audience. You can use the results to create attention-grabbing content yourself and widen your follower base.
About half the content generated for a marketing campaign is not used by marketers. This is because the content is not relevant to marketing needs or is simply not worth sharing with the target audience. BuzzSumo assists content creators and curators to produce content that is relevant to the requirements of marketers. This saves a lot of resources and time as the content is shared and published instead of being sent to the trash bin.
BuzzSumo informs what sources and channels your competitors are utilizing to engage their target audience. This gives you a head start and you can access and use those resources before your competitors do. Thus, you can become an important influencer in the targeted market. In addition, you can customize the software to get alerts when a selected keyword reaches a set threshold. This simplifies your social marketing analysis.
BuzzSumo offers 4 pricing plans all of which include a 7-day free trial:
Pro Plan - $99/mo (monthly) or $79/mo (yearly, save 20%)
Plus Plan - $179/mo (monthly) or $139/mo (yearly, save 20%)
Large Plan - $299/mo (monthly) or $239/mo (yearly, save 20%)
Enterprise Plan - $499+/mo
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