"I run a start-up ecommerce business. I had some understanding of analytics, yet felt the need to get things set up correctly from the start to save any back tracking later. The key challenge for me was to set up analytics channels and dashboards to ensure data being viewed was useful for when I need to see what's working for my business. Before I got in touch with Business Ahead, I was reading Google but I still wasn't sure if I had set up the right dashboard. I was worried the data wouldn’t have made any sense. Business Ahead configured the Google Analytics account for me and created a dashboard that I am confident shows all the right data. It all actually makes sense. Based on my experience within corporate life, the audit document prepared was of high quality, and laid the steps out clearly of what had been done and needs to be done. I was really surprised with the level of professionalism in both the document and the video-call run-through that helped me get my head round all that was delivered and what to do with it."