“We see BTL as our in-house brand department. Although we're located in different parts of Sweden, and BTL in London, they always feel close & are just a Skype-call away. BTL doesn’t only do what we tell them, they take an active role in building our brand as they feel part of our company. Showing responsibility in doing smart and cost effective proposals for all aspects of strategy, development and production. As a designer it’s usually my role to ‘think outside the box’, pushing and questioning ideas and coming up with new concepts. BTL push things even further, letting me contribute with my knowledge of the business to fine tune the ideas to fit the company and budget. BTL is a full service creative studio with sharp eyes and smart concepts, always pushing us, and themselves, to do better and delivering beyond expectations.”