"Once again, you have been very sensitive to what type of store will be most profitable within the market and very sensitive to the selling and merchandising quirks which Jensen Jewelers has. The new store in Idaho Falls has excellent visual display flow and is an extremely easy and profitable store to work.The lighting is extraordinary, making the jewelry look at least as good as it's meant to look. Traffic flow within the store moves customers quickly and effectively to the most profitable areas of the store. And because of the design of the windows, customers are literally swept into the store to profitable areas from outside the mall. The combined effect I know will be very profitable for us over the years, and I am proud to have you once again represent us so well."