The entire website build process was easy to understand and not too technical.

I now spend less time on marketing than I did before, which is the benefit of having an agency with the right skills, knowledge and expertise. I don’t have to get so involved – I have professional people to give me advice which is great, I don’t; have to seek that advice. I don’t have to manage that internally anymore either – we were able to let that role go as the agency took that responsibility. So from my point of view we have 1000% increase in our digital platform for less time – it’s gotta be a winner.

Like most companies, it was probably at a stalemate. You get a website company to build your website and it’s great but 6 months later you look at it and it needs updating.We’re a technical business so we need to keep the information up to date. Customers were ringing and asking Don’t you sell this and we realised we didn’t have it on the website. So that’s where we were initially. We did some things internally we looked after it ourselves. But finding the right time and balance of people to do everything wasn’t working very well. Then I heard Deb Croucher speak at a function and I liked what I heard. So I got Deb in and now I couldn’t be happier.

Together we strategized on how best to move forward, and they suggested building a new trading website first and then shortly afterwards launch a bespoke ‘For Sale’ website to promote the business for sale.

Is that our website looks so approachable and ‘family friendly’. It perfectly reflects what we do. We encourage families to take lessons together, so they can improve their fitness, health and wellbeing while they’re sharing quality time. The look and feel of the site captures this.

Our business has changed a lot in 12 months. Back at the beginning, there was a fair amount of time invested to make those changes products and packaging, a new look, who we were and who we were marketing to. Brilliant Digital brought all that together with support from us. There was the financial investment to get it all set up, to build the new website and shopping cart, to write the blogs But that load was shared among our staff members, so it wasn’t overbearing. The challenge for me came after it had been set up. My background is in accounting and finance so I’m a numbers man, as the guys at Brilliant Digital know! So for me, it was important to understand where we were getting a return on investment. The wonderful thing about digital marketing is the ability to analyse the different sectors of your strategy to determine whether it’s worth the investment. If you run an ad in the local paper you can’t tell whether you’re getting a ROI. It was good to be able to understand where we were getting a return on the revenue we were putting in.

We needed a website that was much more visually appealing.

It’s very important that our website conveys that message.

I wanted something that was original, someone who really knew our business and understood my clientele. I kept getting these website companies telling me they only needed my name, business and DOB to make me a brilliant site. They knew nothing about us or what we were trying to do. How can you trust someone to manage your marketing if they have no idea about who your target client is or what makes you different Brilliant Digital. Powerful websites that work. Built by digital experts you can trust Every time I found a potential contender, I would ask them to send an example of their work. And every time, I was disappointed. It would be just a cookie cutter ‘financial planning’ website. I’d seen hundreds of them in my searches. Ours would be exactly the same as all the others but with a different name at the top of the page. Maybe a different colour scheme if we were lucky. Some were just horrendous. Glaring spelling mistakes and clunky for a client to navigate. Nothing that would represent us well in the digital market we were trying to crack.

We’ve been with Brilliant Digital for about a year now and we’re busier than we’ve ever been. It’s amazing how the whole thing comes about.

Thanks to our new website, which is now our shop window to the world, new customers can easily understand our unique product.

Thanks to our website, potential clients now clearly know who we are and how we work. It saves everyone time, because the website filters out clients who might want a different style of legal practice.

When I met Deb Jeffreys her knowledge and expertise, and her passion for website marketing wowed me.

Like many accountants we had always relied on referrals to grow our business. As digital marketing gathered momentum we felt sure we were missing out on market share because we had a very poor digital presence but we had no idea how to fix the problem.