"I wanted something that was original, someone who really knew our business and understood my clientele. I kept getting these website companies telling me they only needed my name, business and DOB to make me a brilliant site. They knew nothing about us or what we were trying to do. How can you trust someone to manage your marketing if they have no idea about who your target client is or what makes you different Brilliant Digital. Powerful websites that work. Built by digital experts you can trust Every time I found a potential contender, I would ask them to send an example of their work. And every time, I was disappointed. It would be just a cookie cutter ‘financial planning’ website. I’d seen hundreds of them in my searches. Ours would be exactly the same as all the others but with a different name at the top of the page. Maybe a different colour scheme if we were lucky. Some were just horrendous. Glaring spelling mistakes and clunky for a client to navigate. Nothing that would represent us well in the digital market we were trying to crack."