"The study shed light on the crucial need for improved customer focus. We now put more emphasis into visiting customers and truly understanding their needs. The study also confirmed that the various machines customers use, determine most of the characteristics the tea bag material needs to have to help our customers win. Therefore we developed strong relationships with machine builders ensuring an efficient convertibility of Ahlstrom materials on every tea packing machine available in the market. Following the study we optimized our product portfolio to include high efficiency products, and today we are very proud to be able to state that Ahlstrom has the most complete product portfolio in the market. Ahlstrom is now leading the market with a big focus on sustainability."