“Bray St. did what no other agency likes to do take our existing work and refine and expand on it, rather than starting from scratch, which is often easier! The team has developed our creative by increasing both its flexibility and expandability, which futureproofs it for the growth and expansion to come. The clever use of the logo to create unmistakably iVvy brand elements, a palette developed in context of the competition, and a full suite of curated icons all make our visual language work harder than ever while simplifying information and creating distinctiveness. Not only that, but the playbook means our internal team can take the identity and run with it, giving them real independence. Now, more than ever, we’re empowered for rapid growth and global expansion, and are set up for success.”