“At Arlo we believe a watched over space is a safer space. Home security is more critical during the fall and winter months when the days get shorter and our homes spend more hours in the dark. A dark home signals an empty home and this can lead to burglary and break-in. This is an important time of year when Arlo can remind home owners of the importance of taking action to protect what matters most to them. This is the first time we’ve been able to lead the Darker Nights conversation so holistically across the marketing ecosystem from TV to Digital to in-Store with stunning photography that really convey our brand equity, a new take on our successful TV campaign with brand new CGI that demonstrates Arlo’s tech creds and full 360* execution across many formats. Very pleased with the work the team has done together to bring this to life.”