Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, speedier Web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Users can opt into privacy-respecting ads that reward them with a frequent flyer-like token they can redeem or use to tip or contribute to publishers and other content creators.
"Brave has built a solid stack of new media mechanisms which allow for a non-ad network focused buy, matching the user in their own browser, while stripping the noise of a cluttered web experience. This ability provides a clear, concise and highly visual experience while optimizing for privacy and relevancy. While this is a new experience, the Brave team goes above and beyond to educate and work with the agency teams to clearly set expectations, outcomes and creative direction for an optimal experience. Agencies should look to Brave not only to reach new audiences but for performance that has outmatched traditional metrics. They continuously introduce unique products and services that allow brands to try new ways to interact with a consumer at the right time and place."
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