Brainsight is a product of Braingineers, an Amsterdam-based, award winning neuromarketing research company. With a team of neuroscience researchers and technology experts (and a ton of emotions-, behavioral- and eye tracking data), they help their clients to better understand their customers.
"We want to predict whether our videos are standing out and generate attention. Also, we check which parts of the video perform well and where and why viewers drop out. We try to avoid parts in the content that are too distracting; it’s important to predict whether a video succeeds in getting the brand, product and message across, and whether it sticks.”




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