"Barre Evolution began working with The Bosworth Group in 2013, after we had been in business for two years. Although we felt our website and marketing messages had served us well in our infancy, our customers and market began to shape our brand, and we needed to find ways to communicate that more effectively to our audience. Changing needs and growth an expansion to a second studio–convinced us it was time to seek help on the outside. We talked to several marketing agencies, but immediately were drawn to TBG’s professionalism, attention and excitement to take on our project most other providers seemed disinterested in working with an account of smaller size. From the very first meeting when their entire team joined us, we have always felt important. Among other things, TBG has worked with us on a marketing and media plan, a great positioning statement and updated branding. Notably, in 2014 an outdoor billboard headlined Want one and showing a shapely female backside, was TBG’s brainchild. It was cutting edge, attention-grabbing, made news and created a tremendous buzz around our business."