"We're thrilled with Boss Agency’s understanding of the concept that is DANCEMOB. The team were able to bring to life our vision before even putting pen to paper. They created a visual identity that was engaging and sparked feelings of “the experience” and translated that across all online and offline marketing assets. It was so important to create an active and engaging brand, targeting 3 different target markets and Boss came along on our journey, establishing our brand through their creative direction in photography and videography. It was also important that our website would show schools the benefits of dance in any school program and Boss did that with flair and confidence. The marketing collateral is equally vibrant and our continued success is evidence of how Boss was able to package our service into something indispensable and irresistible for our target audiences.”