Bonsai’s mission is to transform the world’s most trusted content into its most trusted stores. They began in 2016 as a streetwear style and news app. Now, they’re leading the market shift toward content-driven commerce–having partnered with 30 of the world’s largest publishers and integrated more than 1,200 brands. Their technology allows users to transact natively within the content that’s inspiring them to buy. For publishers, they provide a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For merchants, they put their natively shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction.