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Bonfire Creative Intelligence is a collaborative approach in which they work closely with their clients, delivering outstanding results. They start out by asking the right big questions, creating a strategic platform from which to develop an informed creative brief which feeds the ‘big idea’ that ultimately delivers seamlessly integrated brand campaigns and experiences across an ever-growing number channels and touchpoints.
"This project was about taking a very traditional and much loved beer, which had experienced no TLC for a number of years. The old design was very traditional and very dated. The concern was to not over modernise it as that would have been the wrong direction. The design needing updating but be sympathetic to the origins of the beer’s heritage.</p><p>Bonfire came up with a number of excellent options for us and worked tirelessly on the details of the tartans used. The result has been well received from the beer lovers in North America, who are quite possibly the most enthusiastic beer lovers I have ever come across."
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