Bonfire Creative Intelligence is a collaborative approach in which they work closely with their clients, delivering outstanding results. They start out by asking the right big questions, creating a strategic platform from which to develop an informed creative brief which feeds the ‘big idea’ that ultimately delivers seamlessly integrated brand campaigns and experiences across an ever-growing number channels and touchpoints.
"A live activation such as this kicked off our broader advertising campaign with some personality, while also triggering emotive cues among commuters passing by through the station. We were delighted with the public’s reaction to this activity and the washing machines, both at the station and on social media."
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