BluFish Consulting is a full-service branding and communications agency located in Marshall, Michigan but serving clients across the country. Founded in 2000 by Bill Traver, who has over 40 years in the branding and advertising industry including ownership of Traver & Associates and Traver Rohrback through the 80's and 90's. Businesses of all sizes rely on the expertise of their full-service brand and advertising agency but without the expense of a traditional marketing agency relationship. BluFish brings together experienced, talented people and your brand through their agency model of in-house and committed network of professionals keeping costs lower.