"The decision to implement Blueshift’s Forecasting and Trade Spend Management Tool (ONE) was driven by the need to significantly improve the visibility on how we spend our trade investment funds, scenario plan future promotional activities, improve confidence in our forecasting, reduce stock holding, increase stock turns and the ability to make significantly better decisions around the efficiency and effectiveness of our spend. We believe, based on a fantastic track record and testimony of other organisations, that Blueshift is the right partner to work with in order to achieve these needs."