BlueConic Review

Overview

BlueConic is an accessible and simple customer data platform (CDP), designed to empower marketers to leverage the data needed to recognize consumers at each engagement, and then sync their initiatives across channels. The company was launched in 2010, and is based in Boston with branches in Europe. The software is utilized by over 180 brands to drive upsell and cross-sell campaigns, and boost conversions to grow revenue and sales. Top clients include T-Mobile, American Kennel Club, and Hearst Communications.

You can leverage BlueConic’s operable insights to improve your personalization and deliver a better user experience than the competition. This helps you to engage your audience more effectively, gain more subscribers, and enhance revenues.

Benefits

Unify and Activate

Marketers can unify consumer data and utilize it in various campaigns and channels. With BlueConic’s CDP, marketers can make their marketing efforts more efficient and gain new revenues from consumer data that was previously under-utilized or inaccessible. They can apply this data to a range of business initiatives and marketing activities.

Single Profile and View

Good quality data gives you good outcomes. Use BlueConic to create an integrated and dynamic first-party database on valuable consumers who actively interact with your brand.

Real-time Segmentation

You can quickly create a customer segment in real time based on your defined attributes.  

Individualize Your Reach

BlueConic CDP empowers you to individualize your interactions with each consumer. This personalized approach has been proven to be more effective and profitable than one-size-fits-all, generic messaging.

Product Features

Pricing

BlueConic offers 3 pricing plans. You can select a suitable package from among them based on the number of identifiable profiles you plan to load into the system.

Pyxis Plan - $0/month

• Start free
• For up to 1,000 identifiable profiles
• Up to 20K in actively engaged uniques per month

Chamaeleon Plan – Starting at $500/mo (annual billing) or $625/mo (monthly billing)

• For modest target audience or team
• For up to 1,000 identifiable profiles
• Training and onboarding included when billed annually
• Quarterly progression consultations with experts
• Full access to all BlueConic functionalities for up to 2 users
• Up to 300K in actively engaged uniques per month

Phoenix Plan – Starting at $2,000/mo (annual billing) or $2,500/mo (monthly billing)

• For medium audience size
• Training and onboarding included when billed annually
• Quarterly progression consultations with experts
• Full access to all BlueConic functionalities for up to 5 users
• Up to 2.5 million in actively engaged uniques per month